Market Share Analysis

Analyze your impression share, auction insights, and competitive positioning. See where you're winning and where competitors are outbidding you.

876 runs
Requires:
Google Ads
Preview with demo data
SEARCH IS
34%
+2%
TOP-OF-PAGE RATE
67%
-5%
OVERLAP RATE
45%
with Competitor A
LOST IS (BUDGET)
22%
-3%

Key Insights

Losing 22% impression share due to budget constraints

Increase budget on top campaigns to capture additional 15% IS

Competitor B increased overlap rate by 15% this month

Monitor their keyword expansion and adjust bids

Top-of-page rate declining on brand terms

Increase brand keyword bids to maintain position

Visualizations

You vs Competitors

Metric
This Week
Last Week
Spend
$12.4K
$11.2K
Conversions
284
246
CPA
$43.66
$45.53
ROAS
3.2x
2.9x

Impression Share Trend

MonSun

Report Sections

Market OverviewImpression Share TrendsCompetitor BreakdownLost Opportunity AnalysisRecommendations

About this template

Analyze your impression share, auction insights, and competitive positioning. See where you're winning and where competitors are outbidding you.

This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.

Key Highlights

Impression share breakdown by campaign
Auction insights competitive analysis
Share of voice trending over time
Lost impression share analysis

Features & Capabilities

Impression Share Tracking

Monitor your visibility across search terms

Auction Insights

See how you rank against specific competitors

Overlap Rate Analysis

Understand competitive dynamics

Position Above Rate

Track who's beating you in rankings

Lost IS Analysis

Identify if you're losing to budget or rank

Opportunity Sizing

Calculate potential gains from improvements

Who This Is For

Best Use Cases

Competitive Monitoring

Track changes in competitor activity and respond quickly.

Budget Justification

Show leadership what impression share gains require.

Market Entry Defense

Identify and respond to new competitors entering your space.

Getting Started

1

Connect Your Platforms

Link your ad accounts (Google Ads). Read-only access is used to analyze your data.

2

Start a Thread

Click "Start Thread" and the AI agent will begin generating your market share analysis. It pulls live data from your connected accounts.

3

Review & Take Action

Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.

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Market Share Analysis — AI Report Template | Synter