Market Share Analysis
Analyze your impression share, auction insights, and competitive positioning. See where you're winning and where competitors are outbidding you.
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About this template
Analyze your impression share, auction insights, and competitive positioning. See where you're winning and where competitors are outbidding you.
This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.
Key Highlights
Features & Capabilities
Impression Share Tracking
Monitor your visibility across search terms
Auction Insights
See how you rank against specific competitors
Overlap Rate Analysis
Understand competitive dynamics
Position Above Rate
Track who's beating you in rankings
Lost IS Analysis
Identify if you're losing to budget or rank
Opportunity Sizing
Calculate potential gains from improvements
Who This Is For
- Brand managers tracking competitive positioning
- PPC managers optimizing for market share
- Leadership needing competitive metrics
- Teams defending against new market entrants
Best Use Cases
Competitive Monitoring
Track changes in competitor activity and respond quickly.
Budget Justification
Show leadership what impression share gains require.
Market Entry Defense
Identify and respond to new competitors entering your space.
Getting Started
Connect Your Platforms
Link your ad accounts (Google Ads). Read-only access is used to analyze your data.
Start a Thread
Click "Start Thread" and the AI agent will begin generating your market share analysis. It pulls live data from your connected accounts.
Review & Take Action
Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.