Synter vs SA360 (Search Ads 360)
Enterprise search management features without enterprise complexity, contracts, or Floodlight dependencies.
Synter
Autonomous AI agent for cross-channel advertising
- ✓ Self-serve, 5-minute setup
- ✓ 6 platforms with full feature parity
- ✓ Transparent pricing from $49/month
- ✓ No Floodlight/CM360 dependencies
- ✓ AI that acts autonomously
Search Ads 360
Enterprise search management platform (Google Marketing Platform)
- • Sales-driven, months to onboard
- • Google-first, limited non-Google features
- • Enterprise contracts ($50K+/year typical)
- • Best with Floodlight + CM360 stack
- • Rules and Google automation
Pricing Comparison
| Feature | Synter | SA360 |
|---|---|---|
| Starting Price | $49/month | Enterprise contract (via GMP sales) |
| Pricing Transparency | Public pricing on website | Quote-based, not published |
| Typical Annual Cost | $588 - $1,788/year | $50,000+/year (enterprise contracts) |
| Setup/Onboarding Fees | None | Implementation fees common |
| Free Trial | Free plan available | No - sales demo only |
Platform & Features
| Feature | Synter | SA360 |
|---|---|---|
| Google Ads | ||
| Microsoft Ads | Limited features | |
| Meta (Facebook/Instagram) | Limited features | |
| LinkedIn Ads | ||
| Reddit Ads | ||
| X (Twitter) Ads | ||
| Baidu | ||
| Yahoo! JAPAN | Limited features | |
| Autonomous AI Agent | ||
| Natural Language Commands | ||
| Bid Automation | Autonomous AI Agents | Google Smart Bidding integration |
| Cross-Engine Reporting | ||
| Floodlight Required | No | Yes (for advanced tracking) |
| CM360 Integration Required | No | Recommended |
| Analytics 360 Integration | Native GA4 support | Analytics 360 (paid) |
| Self-Serve Access |
Approach & Accessibility
| Feature | Synter | SA360 |
|---|---|---|
| Target Market | SMB to Enterprise | Enterprise only |
| Automation Style | Autonomous AI Agent | Rules + Google automation |
| Setup Time | Minutes | Weeks to months |
| Learning Curve | Low - chat interface | High - Floodlight/CM360 expertise |
| Procurement Process | Self-serve signup | Sales team, legal review |
| Non-Google Platform Depth | Strong coverage across platforms | Limited feature set |
Why Teams Choose Synter Over SA360
Enterprise features without enterprise complexity. Get the cross-engine management you need without the GMP stack.
💰 Save $50K+/Year
SA360 requires enterprise contracts typically starting at $50K+ annually. Synter's transparent pricing starts at $49/month — that's 99% less for comparable multi-platform management.
⚡ Quick Setup vs Months
SA360 implementations take weeks to months with implementation partners, Floodlight setup, and CM360 configuration. Synter: sign up, connect OAuth, start optimizing in minutes.
🌐 6 Platforms, Strong Coverage
SA360 offers “limited features” for non-Google platforms. Synter provides strong coverage across Google, Microsoft, Meta, LinkedIn, Reddit, and X.
🤖 Autonomous AI vs Complex Rules
SA360 relies on Google's bidding algorithms and manual rule configuration. Synter's AI understands your goals in natural language and takes intelligent action.
🚫 No Floodlight Dependencies
SA360's advanced tracking requires Floodlight tags and often CM360 integration. Synter works with your existing GA4, platform pixels, or server-side tracking.
💻 Web + CLI: Developer-Friendly
Synter offers both a web app AND a CLI. Run synter chat from your terminal, automate with synter pull. SA360 is web-only.
When to Choose Each Platform
Choose Synter If You Want:
- Enterprise features without enterprise contracts
- Self-serve access without sales calls
- Full-featured social platform support (LinkedIn, Reddit, X)
- AI that understands natural language
- No Floodlight/CM360 setup required
- Predictable, transparent pricing
Choose SA360 If You Need:
- Deep Google Marketing Platform integration
- Existing CM360/Floodlight infrastructure
- Baidu or Yahoo! JAPAN support
- Large enterprise with dedicated GMP team
- Analytics 360 + DV360 unified stack
Ready for Enterprise Power Without Enterprise Complexity?
Get cross-engine management, autonomous AI optimization, and transparent pricing. No sales calls required.
Frequently Asked Questions
Is Synter a good alternative to SA360 (Search Ads 360)?
Yes. Synter offers cross-engine search management similar to SA360 but without enterprise contracts, Floodlight dependencies, or months-long implementations. Synter's autonomous AI and transparent pricing make it accessible to teams of all sizes.
What's the main difference between Synter and SA360?
SA360 is designed for large enterprises already invested in the Google Marketing Platform stack (CM360, Analytics 360, DV360). Synter is self-serve with autonomous AI that works across 6 platforms out of the box. SA360 requires sales contracts and implementation; Synter requires 5 minutes.
Can Synter be an alternative to SA360 for cross-engine bidding?
For many teams, yes. Synter's AI provides cross-platform budget optimization and bid management across Google, Microsoft, Meta, LinkedIn, Reddit, and X. Unlike SA360, Synter doesn't require Floodlight tags — it works with GA4, platform pixels, or server-side tracking you already have.
Does Synter support the same platforms as SA360?
Synter supports different platforms. SA360 focuses on search engines (Google, Microsoft, Baidu, Yahoo! JAPAN) with limited social support. Synter supports Google, Microsoft, Meta, LinkedIn, Reddit, and X with full feature parity — better for teams running both search and social ads.