The Problem: Tactical Tools Without Strategic Guidance
Today we're launching The Strategist — an expert AI advisor built into Synter that provides senior-level strategic guidance for your advertising campaigns. Think of it as having a CMO or VP of Growth on call, 24/7.
Most advertising platforms give you powerful tools to execute campaigns. You can adjust bids, change budgets, pause ads. But they don't tell you whether you should.
We've seen this play out countless times. A startup launches Performance Max with only 5 conversions per month. A growth-stage company spreads $10K across 8 platforms. An agency switches to conversion-based bidding before they have conversion data.
These aren't tactical mistakes — they're strategic ones. And they're expensive.
The Solution: Expert Strategy On Demand
The Strategist is powered by GPT-5.2, OpenAI's most advanced reasoning model. It provides the kind of strategic guidance that used to require expensive consultants or years of experience.
Strategic Verdicts
Clear, direct answers — not wishy-washy maybe's
Prioritized Recommendations
What to do first, second, third — with reasoning
Risk Assessment
What could go wrong if you ignore this advice
Concrete Next Steps
Actionable items you can execute immediately
Real Strategic Guidance
Here's an example. You ask Synter:
“Should I be running Performance Max? We only have about 8 conversions per month.”
A tactical tool might show you your PMax performance metrics. The Strategist gives you this:
Verdict
No. Pause Performance Max until you have 20-30+ conversions per month.
Analysis: Performance Max requires conversion signals to work. With only 8 conversions/month, the algorithm is essentially guessing where to show your ads.
Recommendations:
- HIGH: Pause PMax campaigns immediately. Reallocate budget to Search.
- HIGH: Focus on 2-3 high-intent Search campaigns with Maximize Clicks + CPC cap.
- MEDIUM: Switch to Maximize Conversions once you hit 15-30 conversions/month.
This is the kind of advice that used to cost $500/hour from a consultant. Now it's built into Synter.
When To Use The Strategist
The Strategist is automatically invoked when you ask questions like:
- “Should I be running PMax?”
- “Is my bidding strategy right for my stage?”
- “How should I allocate budget across platforms?”
- “Review my account and tell me what's wrong”
- “Is my campaign structure optimal?”
You can also explicitly ask for strategic guidance by saying “Consult the strategist about...” in any Synter chat.
Built on Principles, Not Rules
The Strategist isn't following a simple decision tree. It's reasoning from first principles that experienced growth marketers know:
- Conversion Data is King: Never use conversion-based bidding without 15-30+ monthly conversions
- Search Before Scale: Capture intent before you try to create it
- Match Strategy to Stage: A startup's optimal setup is different from a scale company's
- Consolidate Before Spreading: Master one platform before adding more
- Measure Before Automating: Get tracking right before letting algorithms optimize
Available Now
The Strategist is available today for all Synter users. Just ask a strategic question in any Synter chat, and Synter will automatically consult The Strategist when appropriate.
Not using Synter yet? Sign up for free and get 1,000 credits ($100 value) to try it out.