Bring LinkedIn engagement and search demand into the same enterprise acquisition program.
41%
lower cost per qualified enterprise lead
84%
target-account engagement
2.4X
sales pipeline velocity
The job
Span needed to connect upper-funnel engagement with high-intent search demand while reducing manual audience-list work.
The work
Synter connected first-party Matched Audiences in LinkedIn with Google Search retargeting. Shared account signals informed the campaigns, and attribution followed the buying committee across its journey.
The results
The existing Span case study reports a 41% reduction in cost per qualified enterprise lead, 84% target-account engagement and 2.4X sales pipeline velocity.
Source: Synter’s Span executive case study. The original document does not specify a measurement period; these results describe that program.
SYNTER