Reach developers
by intent.

The job

Amp needed campaign coverage across developer search intent: code review, AI coding assistants, product alternatives and free coding tools.

The work

The December 28, 2025 record documents six campaigns with keyword groups, responsive search ads, bidding settings and destinations on ampcode.com. Separate themes covered agentic code review, Copilot alternatives, Cursor alternatives, AI coding assistants, model comparison and free AI coding.

The review point

Each campaign was recorded as paused in draft mode. The work produced a reviewable campaign structure before activation.

Historical campaign-build use case, reconstructed from the December 2025 implementation record. This record documents preparation, not delivery or revenue outcomes.