Comparison
Synter vs Hyros
Hyros is an ad tracking and attribution platform designed to track long customer journeys, phone call conversions, and multi-touch interactions across paid media by feeding first-party signals into ad platform server-side APIs.
Synter is the AI agent operator for paid media: agents plan, build, launch, and optimize campaigns across 20+ platforms, and you approve changes before they go live.
Use Synter if...
- You want closed-loop autonomous execution where AI creates, launches, optimizes, and manages campaigns across 21 canonical ad platforms, not just passive attribution charts
- You want built-in AI creative generation, landing page deployment, and autonomous budget management in one unified workflow
- You prefer transparent, predictable subscription pricing (SOLO at $20/mo, SCALE at $500/mo) with claimable monthly credits rather than revenue penalties
Use Hyros if...
- You already have a large dedicated media buying team and only need a standalone reporting/attribution overlay for call funnels
- Your primary need is offline call center sales tracking and manual media buyers interpret your dashboards
Synter vs Hyros at a glance
| Feature | Synter | Hyros |
|---|---|---|
| Category | Autonomous AI media buying and growth engine | Ad tracking and attribution software |
| Platforms covered | 21 canonical ad platforms via direct APIs | Primary focus on Meta, Google, and YouTube |
| Campaign execution | Agents build, launch, optimize, and scale campaigns | Passive analytics only (no campaign execution) |
| AI creative engine | Included (Synter Creative Engine) | None (bring your own creative) |
| LLM visibility & brand tracking | Built-in (Synter Gauge) | None |
| Pricing model | SOLO ($20/mo), SCALE ($500/mo), CUSTOM with monthly credits | Tiered revenue/spend-based pricing ($300-$2,000+/mo) |
Where Synter differs
Closed-loop media buying execution vs passive tracking dashboards
Hyros tracks conversions and reports where leads came from, but humans still have to manually adjust budgets, write ad copy, design creatives, and launch campaigns. Synter operates as an autonomous media buying system across 21 ad platforms, turning attribution signals into automated bid adjustments, creative refreshes, and campaign launches with human approval gates.
Cross-channel coverage across 21 ad platforms
While Hyros concentrates primarily on Meta, Google, and YouTube, Synter natively orchestrates campaigns across 21 ad platforms, including programmatic DSPs (The Trade Desk, DV360, Amazon DSP), retail media networks (Walmart Connect, Instacart, Target Roundel), B2B channels (LinkedIn Ads), and emerging AI channels (OpenAI Ads).
Full creative lifecycle and LLM visibility
Synter includes the Synter Creative Engine for automated ad generation and Synter Gauge for monitoring brand visibility across LLMs like ChatGPT, Perplexity, and Claude. Hyros provides no creative generation, landing page hosting, or LLM visibility tools.
What Hyros does well
- Multi-touch attribution for long sales cycles and high-ticket phone funnels
- Server-side conversion syncing (CAPI) back to Meta and Google Ads
- Detailed source-to-sale timeline visualization for lead generation
Pricing
Hyros pricing is tier-based depending on tracked revenue and ad spend, starting with customized onboarding and monthly tiers typically scaling from several hundred to thousands of dollars per month.
Synter publishes plans on its pricing page, covering agent execution, creative generation, and attribution.
FAQ
How does Synter compare to Hyros for ad tracking?
Hyros provides attribution dashboards that tell you where conversions originated, but requires manual operators to make changes in ad accounts. Synter combines algorithmic attribution with autonomous execution across 21 ad platforms, closing the loop by automatically generating creatives, adjusting bids, and managing campaigns.
Can Synter replace Hyros for server-side CAPI tracking?
Yes. Synter natively connects to ad platform conversion APIs (including Meta CAPI and Google Offline Uploads) and uses first-party tracking to ensure conversion data feeds directly into autonomous bidding and attribution.
How does Synter pricing compare to Hyros?
Synter offers clear, predictable subscriptions: SOLO at $20/month with $20 in claimable monthly credits, SCALE at $500/month with $500 in claimable monthly credits, and CUSTOM enterprise plans. Hyros charges tiered pricing that increases as your tracked revenue scales.
See what agents can take off your plate.
Start on a self-serve plan, or book a demo and we will walk through your accounts and where Synter fits.