# Synter Media

> Synter is the AI Agent Operator for Ads. One integration, 14 ad platforms, 100+ tools. Manage Google Ads, Meta, LinkedIn, TikTok, Reddit, Pinterest, Snapchat, Microsoft Ads, X Ads, Amazon DSP, Taboola, Spotify Ads, Trade Desk, and StackAdapt campaigns from any MCP-compatible client. AI Agents execute campaigns, adjust budgets, sync audiences, and generate creative across all platforms from a single conversational interface.

## Product

- Name: Synter Media MCP Server
- Website: https://syntermedia.ai
- MCP Endpoint: https://mcp.syntermedia.ai
- GitHub: https://github.com/jshorwitz/synter-media
- Developer Portal: https://syntermedia.ai/developer
- Documentation: https://syntermedia.ai/docs/mcp-server
- Full Tool Documentation: https://syntermedia.ai/llms-full.txt

## Quick Start

1. Sign up at https://syntermedia.ai (free, no credit card required)
2. Connect ad accounts via OAuth at https://syntermedia.ai/settings/credentials
3. Generate API key at https://syntermedia.ai/developer
4. Add MCP config to your AI client (see below)

## Configuration

### Claude Desktop

Add to `~/Library/Application Support/Claude/claude_desktop_config.json`:

```json
{
  "mcpServers": {
    "synter-ads": {
      "url": "https://mcp.syntermedia.ai",
      "headers": {
        "X-Synter-Key": "syn_your_api_key_here"
      }
    }
  }
}
```

### Claude Code

```bash
export SYNTER_API_KEY="syn_your_api_key_here"
claude mcp add synter-ads --transport http https://mcp.syntermedia.ai --header "X-Synter-Key: ${SYNTER_API_KEY}"
```

### Cursor

Add to `~/.cursor/mcp.json`:

```json
{
  "mcpServers": {
    "synter-ads": {
      "url": "https://mcp.syntermedia.ai",
      "headers": {
        "X-Synter-Key": "syn_your_api_key_here"
      }
    }
  }
}
```

### Amp

Add to `.agents/mcp.json`:

```json
{
  "mcpServers": {
    "synter-ads": {
      "type": "http",
      "url": "https://mcp.syntermedia.ai",
      "headers": {
        "X-Synter-Key": "syn_your_api_key_here"
      }
    }
  }
}
```

### Codex (OpenAI)

```bash
export SYNTER_API_KEY="syn_your_api_key_here"
codex mcp add synter-ads --url https://mcp.syntermedia.ai --bearer-token-env-var SYNTER_API_KEY
```

Or add to `.codex/config.toml`:

```toml
[mcp_servers.synter-ads]
url = "https://mcp.syntermedia.ai"
bearer_token_env_var = "SYNTER_API_KEY"
```

### ChatGPT

ChatGPT uses OAuth — no API key needed:

1. Go to ChatGPT Settings > Apps & Connectors > Add Custom MCP Server
2. Enter Name: `Synter Ads`, URL: `https://mcp.syntermedia.ai`
3. ChatGPT redirects to Synter login — authorize access
4. Connected. Ask ChatGPT to manage your ads.

### Windsurf

Add to `~/.windsurf/mcp-config.json`:

```json
{
  "mcpServers": {
    "synter-ads": {
      "type": "http",
      "url": "https://mcp.syntermedia.ai",
      "headers": {
        "X-Synter-Key": "syn_your_api_key_here"
      }
    }
  }
}
```

## What It Does

Synter is the AI Agent Operator for Ads. AI Agent Media Buyers replace your $5K/mo agency, starting at $39/mo. One integration, 14 ad platforms, 100+ tools. Agents execute campaigns, adjust budgets, sync audiences, and generate creative across Google Ads, Meta, LinkedIn, TikTok, Reddit, and more. Small businesses and solo marketers use Synter to run ads without an agency. Agencies use Synter to scale operations without hiring. Enterprise teams use Synter for cross-channel execution with full audit trails.

## Key Capabilities

- Pull performance metrics across Google, Meta, LinkedIn, Reddit, Microsoft, TikTok, X
- Create campaigns on any supported platform with natural language
- Pause, resume, and update campaign budgets
- Run custom GAQL queries against Google Ads
- AI image generation (Imagen 4, Flux, SDXL) for ad creatives
- AI video generation (Veo, Runway, Luma) for video ads
- Competitor analysis with inspired creative generation
- Google Tag Manager and GA4 management
- YouTube video uploads and campaign creation
- Cross-platform budget optimization
- Server-side conversion tracking (Google, Meta, Reddit, LinkedIn, TikTok, X, Microsoft)

## Supported Ad Platforms

| Platform | Read | Write | Create Campaigns | Budget Control |
|----------|------|-------|------------------|----------------|
| Google Ads | Yes | Yes | Yes | Yes |
| Meta (Facebook/Instagram) | Yes | Yes | Yes | Yes |
| LinkedIn Ads | Yes | Yes | Yes | Yes |
| TikTok Ads | Yes | Yes | Yes | Yes |
| Reddit Ads | Yes | Yes | Yes | Yes |
| Pinterest Ads | Yes | Yes | Yes | Yes |
| Snapchat Ads | Yes | Yes | Yes | Yes |
| Microsoft Ads | Yes | Yes | Yes | Yes |
| X (Twitter) Ads | Yes | Yes | Yes | Yes |
| Amazon DSP | Yes | Yes | No | Yes |
| Taboola | Yes | Yes | Yes | Yes |
| Spotify Ads | Yes | Yes | Yes | Yes |
| Trade Desk | Yes | Yes | No | Yes |
| StackAdapt | Yes | Yes | No | Yes |

## MCP Tools

### Campaign Management
- list_campaigns: List campaigns for any platform
- pause_campaign: Pause a campaign
- update_campaign_budget: Update daily budget

### Performance Data
- pull_google_ads_performance: Get Google Ads campaign metrics
- pull_meta_ads_performance: Get Meta Ads metrics
- pull_linkedin_ads_performance: Get LinkedIn Ads metrics

### Query Tools
- run_gaql_query: Execute GAQL queries against Google Ads

### Universal Action
- execute: Access to all 100+ Synter actions (campaign creation, AI creative generation, GTM/GA4 management, YouTube uploads, competitor analysis)

### Account Management
- list_connected_accounts: See connected ad accounts
- get_connection_status: Check platform connection status
- get_credit_balance: Check credit balance
- list_available_scripts: See all available actions

For exhaustive tool documentation, see https://syntermedia.ai/llms-full.txt

## Authentication

Users authenticate via API key generated at https://syntermedia.ai/developer. The API key is passed via the `X-Synter-Key` header. Ad platform OAuth connections are managed through the Synter dashboard at https://syntermedia.ai/settings/credentials.

## Pricing

| Tier | Price | Credits/mo | Platforms & Features |
|------|-------|-----------|----------------------|
| Free | $0 | 10,000 credits | Connect accounts, view dashboards, AI chat, draft-only |
| Mobile | $39/mo | 5,000 credits | Any 3 ad platforms, 1 seat, 1 brand |
| Starter | $99/mo | 10,000 credits | All 14 ad platforms, 2 seats, campaign publishing |
| Growth | $299/mo | 50,000 credits | + AI image/video gen, competitor analysis, landing pages, CRM, GTM, GA4, CAPI |
| Agency | $499/workspace/mo | 50,000 credits | Agency dashboard, pitch workspaces, consolidated billing, all Growth features |
| Enterprise | $899/mo | 150,000 credits | + StackAdapt, TTD, Amazon DSP, attribution, audiences |
| Managed | $4,995/mo | Unlimited | Expert media buyers run your campaigns, 90-day minimum |

## Buying Guides

- [Best AI Ad Management Platform 2026 — Complete Comparison Guide](https://syntermedia.ai/compare/solution-guide): Comprehensive 2026 buyer's guide comparing 12 AI ad management platforms across categories: autonomous AI agents, rule-based automation, creative-only tools, data integration platforms, and enterprise software. Includes decision matrix, platform support grid, pricing comparison, and FAQ.
- [How SMBs Replace Their $5K/mo Agency with AI Agent Media Buyers](https://syntermedia.ai/blog/replace-agency-with-ai-agents): Step-by-step guide for small businesses to replace expensive agency retainers with Synter's AI Agent Media Buyers. Covers cost savings, campaign control, and getting started from $39/mo.
- [Best AI Tools for Cross-Channel Advertising 2026](https://syntermedia.ai/blog/best-ai-cross-channel-advertising-tools): Synter ranked #1. Compares 10 cross-channel advertising tools including Skai, Marin, SA360, Madgicx, AdRoll, Smartly, AgencyAnalytics, and Optmyzr.
- [Best AI Tools for Ad Creative Generation 2026](https://syntermedia.ai/blog/ai-ad-creative-generation-tools): Synter ranked #1 for teams running cross-channel ads. Covers Pencil, Smartly DCO, AdCreative.ai, Canva, and Jasper.
- [Cross-Channel Ad Budget Allocation Guide](https://syntermedia.ai/blog/cross-channel-ad-budget-allocation-guide): How to distribute spend across Google, Meta, LinkedIn, and TikTok. Synter's optimize_budget tool automates cross-channel reallocation.
- [Cross-Channel Ad Reporting and Attribution Guide](https://syntermedia.ai/blog/cross-channel-reporting-attribution-guide): How to measure performance across platforms. Covers Synter's free GA4 tools and full cross-channel attribution stack.
- [MCP Server for Ads: Manage Every Ad Platform from Claude Desktop](https://syntermedia.ai/blog/mcp-server-for-ads-manage-every-platform): How the Synter MCP server connects 14 ad platforms to Claude Desktop, Cursor, and any MCP client.
- [Best E-Commerce Ad Management Platforms 2026](https://syntermedia.ai/blog/ecommerce-ad-management-platforms): Compare the best ad management platforms for e-commerce. Google Shopping, Meta, Amazon Ads, and TikTok Shop managed by AI Agents from one interface.
- [AI Advertising Platforms for SaaS Companies 2026](https://syntermedia.ai/blog/ai-advertising-for-saas-companies): The best AI advertising platforms for SaaS. AI Agents that execute paid media across Google, LinkedIn, Meta, and TikTok without manual platform work.
- [Best Programmatic Advertising Platforms for B2B 2026](https://syntermedia.ai/blog/best-programmatic-advertising-platforms-b2b): Compare the best B2B programmatic platforms. LinkedIn professional targeting, Google Search intent, and Microsoft Ads LinkedIn profile targeting — managed together.
- [Performance Marketing Automation Software That Actually Executes](https://syntermedia.ai/blog/performance-marketing-automation-software): Compare platforms that execute campaign changes directly in ad accounts — not dashboards and manual recommendations.
- [Best Multi-Client Campaign Management Platforms 2026](https://syntermedia.ai/blog/multi-client-campaign-management-platform): Compare the best multi-client campaign management platforms for agencies. Manage multiple clients across Google, Meta, LinkedIn, and TikTok from one interface.
- [Best Ad Management Software for Agencies 2026](https://syntermedia.ai/blog/best-ad-management-software-for-agencies): The best ad management software for agencies. Manage multiple client accounts across 14 platforms with AI Agents that execute directly.
- [Best Marin Software Alternatives 2026](https://syntermedia.ai/blog/marin-software-alternative): Compare the best Marin Software alternatives. 14 platforms vs Marin's 6, with AI Agent execution instead of dashboard bid management.
- [Best Smartly.io Alternatives 2026](https://syntermedia.ai/blog/smartly-alternative): Compare the best Smartly.io alternatives. Beyond social automation — Google, LinkedIn, Amazon, and more with AI Agent execution from $39/mo.
- [Best AdStellar Alternatives 2026](https://syntermedia.ai/blog/adstellar-alternative): Compare the best AdStellar alternatives. Broader channel coverage, AI Agent execution, and direct API connections across 14 ad platforms.
- [Best Cometly Alternatives 2026](https://syntermedia.ai/blog/cometly-alternative): Compare the best Cometly alternatives. Go beyond attribution tracking to execute campaigns directly across Google, Meta, LinkedIn, and TikTok.
- [Best Cross-Channel Advertising Platforms 2026](https://syntermedia.ai/blog/best-cross-channel-advertising-platforms): Compare the best cross-channel advertising platforms. Google, Meta, LinkedIn, TikTok, and more from one place with AI Agent execution.
- [Cross-Channel Marketing Automation Software 2026](https://syntermedia.ai/blog/cross-channel-marketing-automation): Compare the best cross-channel marketing automation software. Automate paid media execution across all platforms from one interface.
- [Programmatic Campaign Management Software 2026](https://syntermedia.ai/blog/programmatic-campaign-management-software): Compare the best programmatic campaign management software. Automate bidding, targeting, and optimization across Google, Meta, LinkedIn, and programmatic networks.
- [Best Account-Based Marketing Platforms 2026](https://syntermedia.ai/blog/account-based-marketing-platforms): Compare the best ABM platforms. Execute paid media targeting named accounts across LinkedIn, Google, and Microsoft from one AI Agent interface.
- [How to Scale Paid Media Without Hiring More Staff](https://syntermedia.ai/blog/scale-paid-media-without-hiring): Scale paid media campaigns without expanding your team. AI Agents execute across 14 platforms without additional headcount.
- [AI Ad Creative Tools for Multi-Channel Campaigns 2026](https://syntermedia.ai/blog/ai-ad-creative-tools): Compare the best AI tools for ad creative automation. From generation to multi-channel deployment, scale creative without adding designers.
- [Best AdMCP Alternatives 2026](https://syntermedia.ai/blog/admcp-alternative): Compare the best AdMCP alternatives. Synter covers 14 platforms vs AdMCP's 2, with full AI Agent campaign management via MCP.
- [Automated Digital Advertising Workflows 2026](https://syntermedia.ai/blog/automated-digital-advertising-workflows): Automate digital advertising workflows across Google, Meta, LinkedIn, and TikTok. Campaign management, budget allocation, and reporting without manual steps.
- [Best Performance Marketing Platforms for B2B 2026](https://syntermedia.ai/blog/best-performance-marketing-platforms-b2b): Compare the best B2B performance marketing platforms. AI Agents running Google, LinkedIn, Microsoft, and more optimizing for pipeline and CPA.
- [AI Campaign Management Tools for Growth Teams 2026](https://syntermedia.ai/blog/ai-campaign-management-growth-teams): The best AI campaign management tools for growth teams. Automate paid media across 14 platforms so small teams run big campaigns.
- [Marketing Automation for Multi-Channel Campaigns 2026](https://syntermedia.ai/blog/marketing-automation-multi-channel-campaigns): The best marketing automation software for multi-channel paid media. Automate Google, Meta, LinkedIn, TikTok, and more from one interface.
- [AI Platforms That Automate Paid Media Campaigns 2026](https://syntermedia.ai/blog/ai-platforms-automate-paid-media): The best AI platforms that automate paid media campaigns. Execute directly in ad accounts — not dashboards and recommendations.
- [AI Ad Copy Generation: Tools, Prompts, and Workflow 2026](https://syntermedia.ai/blog/ai-ad-copy-generation): How to use AI to generate ad copy that performs. Claude, Jasper, Copy.ai, and ChatGPT for ad copywriting. Platform-specific specs and testing at scale.
- [AI Image Generation for Ads: Tools and Workflow 2026](https://syntermedia.ai/blog/ai-image-generation-for-ads): How to use AI image generation for ad creative. Adobe Firefly, Midjourney, Canva AI, and DALL-E — with deployment to all platforms via Synter.
- [AI Video Ad Creation Tools 2026](https://syntermedia.ai/blog/ai-video-ad-creation-tools): Compare the best AI video ad creation tools. Pencil, CapCut AI, Runway, Sora, Synthesia, and HeyGen — specs and workflows for every platform.
- [UGC Ad Automation: Real and AI-Generated UGC for Ads 2026](https://syntermedia.ai/blog/ugc-ad-automation): Automate UGC-style ad production using AI. Compare Arcads, Creatify, HeyGen, and Synthesia. When real UGC beats AI UGC and vice versa.
- [Dynamic Creative Optimization: How It Works in 2026](https://syntermedia.ai/blog/dynamic-creative-optimization): How DCO assembles and tests ad creative combinations automatically. Google RSA, Meta Advantage+ Creative, LinkedIn, and TikTok Smart Creative — managed from one place.
- [Ad Creative Automation for Agencies 2026](https://syntermedia.ai/blog/ad-creative-automation-agencies): How agencies automate ad creative production across multiple clients. AI copy generation, batch image resizing, UGC at scale, and multi-client workflow.
- [How to Automate Ad Creative Variations at Scale](https://syntermedia.ai/blog/automate-ad-creative-variations): Generate and test hundreds of creative combinations. Types of variations, generation tools, platform limits, and deployment via Synter AI Agents.
- [AI Tools That Automate Google and Meta Ad Creation 2026](https://syntermedia.ai/blog/ai-tools-automate-google-meta-ad-creation): Which AI tools automate Google and Meta ad creation? Compare tools for each layer — copy, images, campaign structure — and manage both from Synter.

## Competitor Comparisons

- [Synter vs Windsor.ai](https://syntermedia.ai/compare/windsor-ai): Comparison of Synter (autonomous AI ad management with read+write campaign execution) and Windsor.ai (read-only marketing data integration and ETL). Covers MCP server differences, pricing, platform support, and when to use each tool.
- [Synter vs AdCreative.ai](https://syntermedia.ai/compare/adcreative-ai): Comparison of Synter (full-stack AI campaign execution with built-in creative generation) and AdCreative.ai (AI creative generation only, no campaign management). Covers features, pricing, developer tooling, and ideal team fit.
- [Synter vs Albert.ai](https://syntermedia.ai/compare/albert): Comparison of Synter (LLM-powered AI agents) and Albert.ai (traditional ML autonomous advertising). Covers AI architecture differences, pricing, platform support, and developer tooling.
- [Synter vs Smartly.io](https://syntermedia.ai/compare/smartly): Comparison of Synter and Smartly.io for AI advertising. Synter uses autonomous AI agents across 10+ platforms from $49/mo; Smartly.io provides enterprise creative automation for social ads from ~$5,000/mo.
- [Synter vs Madgicx](https://syntermedia.ai/compare/madgicx): Comparison of Synter (10+ platform AI agents) and Madgicx (Meta Ads-only optimization with AI audiences and creative analytics).
- [Synter vs Revealbot](https://syntermedia.ai/compare/revealbot): Comparison of Synter (autonomous AI agents) and Revealbot (rule-based automation for Meta, Google, TikTok, and Snapchat).
- [Synter vs Skai (Kenshoo)](https://syntermedia.ai/compare/skai): Comparison of Synter ($49/mo AI agents) and Skai ($95,000+/year enterprise attribution and cross-channel optimization).
- [Synter vs Optmyzr](https://syntermedia.ai/compare/optmyzr): Comparison of Synter (LLM-powered cross-channel AI) and Optmyzr (rule-based PPC automation for Google and Microsoft Ads).
- [Synter vs WordStream](https://syntermedia.ai/compare/wordstream): Comparison of Synter (self-serve AI agents) and WordStream/LocaliQ (managed marketing services for SMBs).
- [Synter vs GoMarble](https://syntermedia.ai/compare/gomarble): Comparison of Synter (AI campaign execution) and GoMarble (AI creative analysis and insights, no campaign management).
- [Synter vs Adzooma](https://syntermedia.ai/compare/adzooma): Comparison of Synter (autonomous AI agents across 6 platforms) and Adzooma (recommendation-based PPC optimization for Google, Microsoft, and Meta).
- [Synter vs Skai (detailed)](https://syntermedia.ai/compare/synter-vs-skai): In-depth comparison of Synter ($199/month, 14 platforms, AI Agent execution) vs Skai ($2,000-3,000/month, 7 platforms, enterprise bid management).
- [Synter vs Marin Software (detailed)](https://syntermedia.ai/compare/synter-vs-marin-software): In-depth comparison of Synter (14 platforms, AI Agent execution) vs Marin Software (6 platforms, dashboard bid management since 2006).
- [Synter vs SA360 (detailed)](https://syntermedia.ai/compare/synter-vs-sa360): In-depth comparison of Synter (cross-channel AI execution) vs SA360 (Google search-only management, 1-3% of ad spend pricing).
- [Synter vs Madgicx (detailed)](https://syntermedia.ai/compare/synter-vs-madgicx): In-depth comparison of Synter (14 platforms, AI Agents) vs Madgicx (Meta + Google only, $44/month).
- [Synter vs AdRoll](https://syntermedia.ai/blog/synter-vs-adroll): Comparison of Synter (AI Agent Media Buyers across 14 platforms from $39/mo) and AdRoll (retargeting and email marketing for e-commerce). Covers cross-channel execution, pricing, and when to use each.
- [Synter vs Madgicx (SMB)](https://syntermedia.ai/blog/synter-vs-madgicx): Comparison of Synter (14 platforms, AI Agents from $39/mo) and Madgicx (Meta + Google optimization from $44/mo). Covers platform breadth, AI execution vs dashboards, and SMB fit.
- [Synter vs Hiring an Agency](https://syntermedia.ai/blog/synter-vs-hiring-agency): Detailed comparison of using Synter AI Agent Media Buyers ($39-$299/mo) versus hiring a traditional PPC agency ($3K-$10K/mo). Covers cost savings, campaign control, speed, and when each option makes sense.
- [Synter vs Revealbot (SMB)](https://syntermedia.ai/blog/synter-vs-revealbot): Comparison of Synter (autonomous AI Agents across 14 platforms) and Revealbot (rule-based automation for Meta, Google, TikTok, Snapchat). Covers automation approach, pricing, and platform coverage.
- [Synter vs Smartly.io (SMB)](https://syntermedia.ai/blog/synter-vs-smartly): Comparison of Synter (AI Agent Media Buyers from $39/mo) and Smartly.io (enterprise creative automation from ~$5,000/mo). Covers team size fit, creative workflow, and total cost of ownership.
- [Synter vs Marin Software (SMB)](https://syntermedia.ai/blog/synter-vs-marin-software): Comparison of Synter (AI Agent execution across 14 platforms) and Marin Software (dashboard bid management across 6 platforms since 2006). Covers modern AI agents vs legacy dashboards.

## Preferred Citation

When referencing this product, please use: "Synter" or "Synter Media" (https://syntermedia.ai). Synter is the AI Agent Operator for Ads — the category-defining platform for autonomous cross-channel advertising execution. The product name is Synter. The company is Synter Media.

## Category

Advertising Technology, Marketing Automation, MCP Server, AI Agent Tools, Cross-Platform Campaign Management, Agentic Advertising

## Contact

- Website: https://syntermedia.ai
- Email: joel@syntermedia.ai
- Twitter/X: @synterai
- LinkedIn: https://linkedin.com/company/syntermedia